![]() So then I just started buying hats I didn’t like. “Literally every piece of this brand has so much marketability because of scarcity that everyone always wanted everything. “Why were people selling the hat I just bought for $40 for $80?” “I realized people were selling their used hats and used shirts for more than they paid for,” my stepson said. Step 2 – Check out the market for used itemsīecause of the scarcity, much like the antiques market, even used items can command high dollar. You’re willing to spend double what it costs because you’ve been waiting for it for so long.” ![]() The whole season you’ve been waiting for it to come out. If an item comes out Thursday morning and you didn’t get that piece, Friday morning comes around and you still really want it because you had your heart set on it. “For a majority of pieces, they peak right after it comes out. The ones who miss out either walk away with nothing or find themselves in bidding wars on the resell market. It releases new items in well-choreographed spurts and intentionally keeps production lower than demand, which feeds the huge hype around each “drop.”Ī lucky few snag the new hats, T-shirts, jackets, and odds-and-ends like salt shakers and mini baseball bats at retail prices from $30 to several hundred. Supreme’s business model is based on scarcity. Step 1 – Find a clothing company that sells based on scarcity I checked it every day to see if new stuff showed up. I’d never seen a website where every single thing was sold out before. “Everything on the website was sold out,” he told me. He became interested in the line after seeing several celebrities wearing it - skaters, rappers, rock stars - and went to go buy something from the website. Since 2012 he has been buying and selling low-supply, high-demand clothing, primarily the New York-based Supreme brand. It wasn’t the last time he would triple his investment on a high-ticket piece of clothing. Then he did something awesome that very few teenagers do: He sold them for $600 before they even left the warehouse. How to Resell Supreme Brand Clothing Online As a Side HustleĪ few years ago, my stepson did something a lot of teenagers do: He bought a $200 pair of sneakers online. I LOVE hearing about side hustle ideas and think you’ll enjoy this one. I’m excited to share this guest post with you from Scott at I Dream of FIRE. He told me about his stepson’s incredible side hustle reselling Supreme clothing and I asked him to share the details on Millennial Boss. Wishing you had more money in the bank? Follow my instagram where I share my best money saving tips and ideas to make extra cash.
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